Pure

REPLENISH. NURTURE. REPAIR.Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical...

ANTI-HUMIDITY HEAT PROTECTIONRapid blow dry tonic to extend style life.Protects against UVA, UVB and UV damage from the sun.Blow dry styling primer...

INTENSE RESTORATIVE HYDRATION TREATMENTOrganic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types.Enriche...

ANTI-AGEING AND REJUVENATINGHelps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.Organi...

Enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair.Instant...

Deep cleanse hair and scalp. Formulation is packed full of antioxidants for healthy scalp. Removes product build up. Stimulates hair follicles. Pro...

Protect your hair against the heat of straighteners, tongs, wands and hairdryers with PURE Guardian Angel. This thermal spray protectant creates a ...

Pure Flourish Leave-In Treatment 200ml is a light weight leave-in treatment designed to revitalise coloured, dry delicate hair. Enriched with nutri...

Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair.Leaves hair feeling smoother, softer to touch, more ...

ANTI-AGEING AND REJUVENATINGHelps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.Organi...

ANTI-AGEING AND REJUVENATINGHelps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.Organi...

BODY BUILDING ROOT LIFTCreates anti-gravity all-over bodifying fullness in all hair types.Protects against UVA, UVB and UV damage from the sun.Ligh...

Flexible hold, natural finish. Create a texturised look with body and flexible movement. This ultra-lightweight formula adds flexible control witho...

PLIABLE CREAM TO CREATE SHAPEA versatile spreadable styling cream for medium hold and natural shine.UV, thermal and humidity defence protects again...

WEIGHTLESS VOLUME / TOUSLED FINISHCreates messy undone styles adding volume and texture.Protects against UVA, UVB and UV damage from the sun.Textur...

STYLING VOLUME LOTIONA versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking s...

CURL RELAXING CREAMDelivers lasting curl perfection, turning frizz into soft smooth curls.Protects against frizz caused by humidity, sun, thermal s...

REPLENISH. NURTURE. REPAIR.Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical...

INVISIBLE LASTING HOLDCreates messy undone styles adding incredible volume and sexy flexible texture.Invisible working spray that builds incredible...

REPLENISH. NURTURE. REPAIR.Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical...

ULTRA FIRM FINISHINGWax dry formula provides control with dishevelled volume for a casual matt finish.High performance finishing spray.Thermal defe...

Strong hold, matt finish. Boss your stubborn hair into place with fibre-like thread for texture and fullness. Suits shorter styles adding shape and...

Pure Halo Spray 200g is a medium hold dry texture spray perfect for styling hair with hot tools. It creates natural movement and definition while p...

ULTRA SOFT HYDRATION THERAPYOrganic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatm...

ULTRA SOFT HYDRATION THERAPYOrganic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatm...

Firm hold, natural shine. Forming Paste slips through the hair creating the perfect tousled look that is re-mouldable. Create form and shape with i...

FULL BODY / FLEXIBLE TEXTURECreates full body with flexible, invisible, natural looking texture.Full body styling power.Flexible texture.Direct app...

This is a beautiful blend of science with nature. Bond Cure plus organic complex blend together to create a luxurious restructuring shampoo and con...

This is a beautiful blend of science with nature. Bond Cure plus organic complex blend together to create a luxurious restructuring shampoo and con...

NO YELLOW / GOLD BLONDESOrganic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, ...

NO YELLOW / GOLD BLONDESOrganic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, ...

Heavy hold, heavy shine. Hold your style all day from root to tip, front to back with shine and control. Perfect for classic looks such as managing...

PURE C Treatment Violet Blue 200ml is a specialized hair treatment designed to neutralize unwanted yellow tones in blonde and grey hair. Infused wi...

PURE C Treatment Rich Chocolate 200ml is a nourishing hair treatment designed to enhance and maintain rich chocolate tones. This intensive formula ...

PURE C Treatment Red 200ml is a revitalizing hair treatment designed to enhance and maintain vibrant red tones. This nourishing formula helps to re...

PURE C Treatment Mulberry 200ml is a luxurious hair treatment designed to enhance and maintain rich mulberry tones. This intensive formula helps to...

PURE C Treatment Dusky Rose 200ml is a nourishing hair treatment designed to enhance and maintain soft dusky rose tones. This intensive formula hel...

PURE C Treatment Copper 200ml is a revitalizing hair treatment designed to enhance and maintain vibrant copper tones. This nourishing formula helps...

PURE C Treatment Beige 200ml is a luxurious hair treatment designed to enhance and maintain soft beige tones. This intensive formula helps to repai...

DEFINE SHAPE / D-FRIZZDefine shape and eliminate frizz for beautiful touchable natural looking curls.UV, thermal and humidity defence protects agai...

COLOUR FADE DEFENCEOrganic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.Enriched with selective treat...

COLOUR FADE DEFENCEOrganic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.Enriched with selective treat...